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Guest Post: Twitter as a study in human behavior

[Editor’s Note: We are graced with contributor post on our first day from Josh Sternberg.  PR BreakfastClub is happy to accept outside articles.  Check here for information on submitting a guest post.]...

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Manager vs Leader: Are You A Trusted Advisor?

Barely a year into my journey as a small business owner, I’m learning valuable skills and lessons that enable me to do my job better. Now, I’m not talking about building media lists or drafting...

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Why so serious, social media?

This post is a result of joking around on Teh Twitters with Josh Sternberg, who pointed out that social media, God bless it, has a tendency to get blown way, way out of proportion in terms of, well,...

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Leave it to the Professionals

Recently, fellow PRBCer Keith Trivitt raised an interesting question about PR folks’ background. Essentially, he said, you don’t need to be trained in communications or PR to be successful in our...

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One Year Gone…

It started, as these things tend do these days, with an innocuous tweet; the tweet in particular was about Twitter lists. After a torrent of @ replies and emails, it was determined I needed to flesh...

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Wasted Money Press Release of the Day:3-2-2011

As communications professionals, we understand the power of a strong press release. And while our clients (and for you in-housers, our C-levels) often believe sending out press releases are important,...

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